Marketing Insight - Tuesday, March 25, 2008 23:28 - 0 Comments

In Defense of Unlimited

Unlimited. Overselling. What do these terms mean to you? For some they stir instant shock and discredit. Many do not see the big picture of these selling strategies, but it’s not their fault.

Offering “unlimited space and bandwidth” on hosting plans is not something that should be seen as seedy or misleading. The true reason for offering such plans, I believe, is offering customers peace of mind. Build and then grow your website without worries of a ticking clock or a raising meter. What is so great about shared hosting is the ability customers have to use a very powerful web server - sometimes all to themselves for short periods of time. No matter what kind of plan a shared hosting customer is on, no matter how much space or bandwidth they have, one customer can never use the server “all to themselves” for a long period of time. This is where the topic of abuse comes in. A customer does not need to attempt to use all of their space or bandwidth to cause a problem on the server with CPU or memory. This is where the misunderstanding and bad rep of “unlimited” and “overselling” come into play, unfortunately. Continue…